Chew on This - Digestable DTC Content The ultimate podcast tailor-made for DTC founders seeking practical insights to elevate their business game. In each episode, we serve up bite-sized, digestible content loaded with actionable tips, strategies, and success stories. Whether you’re navigating the ever-evolving landscape of e-commerce, mastering customer acquisition, or fine-tuning your brand strategy, ‘Chew on This’ has got you covered. Hit play and let’s chew on the essential ingredients for DTC success together.
In this episode of Chew on This, Ash Melwani hosts a panel discussion with the DigiCom team—Hemant, Danielle, Mikey, and John—focusing on creative research, execution, and strategies for paid channels like Meta and TikTok. The discussion covers the fundamentals of direct response creative, emphasizing the importance of...
In this episode of Chew on This, Matt, the founder of Cure Skincare, discusses his entrepreneurial journey and the strategies behind building a successful wellness company. He emphasizes the importance of investing in people and systems, focusing on product development, and creating distinct products with a "distinct p...
In this episode of the "Chew on This" podcast, Gina and Ash discuss strategies for optimizing subscription programs to reduce churn and increase subscriber acquisition. They explore identifying gateway products, the importance of initial offers, and the benefits of bundling. They emphasize the need to incentivize subsc...
In this episode of Chew on This, hosted by Ron and Ash, Preston Rutherford, co-founder of Chubbies and Marathon, discusses the evolution of brand building from 2011 to the present day. Preston shares insights on standing out in a crowded market, the importance of consistent iteration and feedback loops, and the endurin...
In this episode of Chew on This, the hosts and Rao Trivedi, CEO of Pietra, discuss the current state of e-commerce businesses amidst tariffs and economic uncertainty. Rao shares insights from Pietra's data, highlighting the entrepreneurial spirit in America alongside the challenges faced by small to medium-sized busine...
In this episode of the Chew on This podcast, hosted by AppLovin, Dana and Chet, the founders of PROOF Wallets, share their entrepreneurial journey and brand-building strategies. They recount their initial ventures, including an arbitrage opportunity with an armored vehicle company and a stint selling high-end fidget sp...
In this episode of Chew on This, hosted by an unnamed speaker, Puneet, the CEO and co-founder of Kintsugi, discusses the importance of sales tax compliance for businesses. Puneet emphasizes that sales tax is a primary revenue source for local governments, funding infrastructure and community projects. He advises busine...
In this episode of the Chew on This podcast, hosted by Ash Melwani and powered by Smile, Mike from Smile and Roger, the co-founder and CEO of Novel, discuss the psychology of customer loyalty and retention strategies for DTC, retail, and other businesses. They explore the shift from acquisition to retention-focused str...
In this episode of Chew on This, hosted by Klaviyo, Ankur Goyal, SVP of Growth at Coterie, discusses retention marketing strategies and leveraging lifetime value (LTV) in DTC subscription brands. Ankur emphasizes that acquisition and retention should not be separate functions but rather levers to drive revenue, with re...
In this episode of the "Chew on This" podcast, host Gina interviews Charlotte from Alice Mushrooms about their brand's approach to customer retention and subscription strategies. Charlotte shares Alice's founding story, emphasizing their focus on combining functional mushrooms with fast-acting herbs and nootropics in c...
In this episode of the "Chew on This" podcast, Hans, the director of growth at Brumate, discusses the company's success and strategies for growth in the insulated drinkware market. He shares his background in marketing and how Brumate differentiates itself through customer-led innovation, patented technology, and high-...
In this episode of Chew on This, Andrew, CEO of CreateUnity, discusses creative strategy, operational structure, and team management for e-commerce brands. He shares his background in affiliate marketing and e-commerce, emphasizing the importance of structure and continuous improvement. Andrew details his approach to c...
In this episode of the Chew on This podcast, hosted by Smile.io, Mike Rossi (CEO, Smile.io) and Nihar Kulkarni (Managing Director, Roswell New York Agency) discuss retention strategies and post-purchase marketing. They emphasize the rising acquisition costs and the shift towards prioritizing customer retention through ...
In this episode of Chew on This, hosted in partnership with Klaviyo, Jay Cohen from Klaviyo and Jordan Nathan, CEO of Caraway, discuss strategies for brands to protect margins and drive sustainable growth in a challenging economic climate. Jordan shares Caraway's approach of long-term planning, customer engagement, and...
In this episode of the "Chew on This" podcast, hosted by Ron and Ash, Zach, the president and co-founder of David Protein, shares his journey from finance to founding a low-carb cookie business, Raise, and eventually co-founding David Protein after Raise faced scaling challenges. Zach discusses the mission behind David...
In this episode of the Chew on This podcast, host Ash Melwani interviews Mike, the co-founder and CEO of Smile, about strategies for e-commerce brands to move away from relying heavily on discounts and instead build customer loyalty and improve profitability. Mike shares insights on how brands can use rewards programs ...
In this episode of Chew on This, hosted by Ash Melwani, Jamie Banks, the founder of Change of Scenery, a luxury swimwear brand, discusses her journey from corporate fashion to entrepreneurship. Jamie shares insights into building a sustainable brand, the challenges of managing inventory and cash flow, and the importanc...
In this episode of Chew on This, Maxx Chewning returns to discuss the acquisition of his company, Sour Strips, by Hershey's. Maxx recounts the timeline leading up to the acquisition, starting with initial friendly conversations with Hershey's over the years. The discussion covers the due diligence process, the decision...
In this episode of "Chew on This," Sean Riley, the founder and CEO of Dude Wipes, shares the story of building his brand from a post-college apartment project to a nationally recognized product. He discusses early strategies like selling to fraternities and using Groupon, the impact of appearing on Shark Tank, and the ...
In this episode of Chew on This, the hosts interview Briana and Neils Olson, the co-founders of Trio Beauty, to discuss their entrepreneurial journey. Briana shares her background, growing up in Tasmania and eventually starting a microblading clinic in Southern California. When COVID hit, she pivoted to creating the Br...
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