Chew on This - Digestable DTC Content The ultimate podcast tailor-made for DTC founders seeking practical insights to elevate their business game. In each episode, we serve up bite-sized, digestible content loaded with actionable tips, strategies, and success stories. Whether you’re navigating the ever-evolving landscape of e-commerce, mastering customer acquisition, or fine-tuning your brand strategy, ‘Chew on This’ has got you covered. Hit play and let’s chew on the essential ingredients for DTC success together.
In this episode of Chew on This, Patrick, the CEO and co-founder of AMP, joins the hosts to discuss key metrics that brands often overlook, particularly focusing on Lifetime Value (LTV) and profitability. The discussion covers strategies for brands to effectively utilize LTV data to drive growth, optimize product offer...
In this episode of the Chew on This podcast, Chris Lang, CMO and partner at Fresh Chile Co, shares his strategies for building a successful brand, particularly focusing on leveraging organic social media to build community and drive lifetime value. Chris emphasizes starting with organic social efforts before leaning in...
In this episode of Chew on This, hosted by Gorgias, Alex, the CTO and co-founder of Gorgias, and Ren, the Senior Director of Customer Service from TUSHY, discuss how customer experience drives brand growth, focusing on the integration and impact of AI in customer service and sales. Ren shares her journey to TUSHY and h...
In this episode of Chew on This, Alex Vantoff discusses e-commerce strategies with Ash Melwani, focusing on dropshipping, Meta's Andromeda update, and effective ad creatives. Alex emphasizes the importance of adapting creative strategies to specific niches, using longer-form video sales letters (VSLs) for complex produ...
In this episode of Chew on This, hosted by Ron, Simran, a customer success lead at Settle, and Natali, a co-founder of Transcendence Coffee, discuss strategies for brand growth. Natali shares Transcendence Coffee's journey from its inception in 2022, emphasizing their focus on unique, globally-inspired flavors and a fi...
In this episode of Chew on This, Constantine Yurevich, the founder and CEO of SegmentStream, discusses the complexities of marketing measurement and attribution. He emphasizes that there is no one-size-fits-all solution and that each business needs a tailored methodology, especially as budgets and marketing channels sc...
In this episode of the Chew on This podcast, hosted by AppLovin, Scott Kramer, VP of Growth at AS Beauty Group, discusses diversifying marketing channels for a house of brands including Laura Geller, Cover FX, Julep Beauty, and Bliss Skincare. Kramer shares his experience of expanding beyond Facebook and Google, includ...
In this episode of the "Chew on This" podcast, sponsored by AfterSell, Nick Shackelford, a partner at Brez, discusses strategies for increasing Average Order Value (AOV) for DTC brands, particularly within the beverage industry. Nick shares how Brez, a non-alcoholic THC-infused beverage company, focuses on post-purchas...
In this episode of "Chew on This," the host interviews Nick, the founder and CEO of RP Strength, to discuss building a successful digital brand in the health and wellness space. Nick shares his background, the origins of RP Strength, and its evolution from coaching to digital products and apps, emphasizing their focus ...
In this episode of the "Chew on This" podcast, hosted by AppLovin, Yingying Kuang, VP of Growth and e-commerce at Kitsch, discusses diversifying marketing channels beyond Meta. Yingying shares her experience in DTC brands, emphasizing the importance of a cohesive, multi-channel marketing strategy that includes paid soc...
This episode explores the journey of John Herman, CEO and co-founder of BERO, a non-alcoholic beverage brand, from his initial career in apparel to leading major brands like Nutribullet and C4, and ultimately founding BERO with actor Tom Holland. Against the backdrop of an increasingly health-conscious market, Herman d...
This episode explores strategies for e-commerce brands to maximize revenue through transaction optimization, featuring the founders of Aftersell, Ron Shah and Dhruv, discussing their journey and the impact of their platform, now part of ROKT. Against the backdrop of rising customer acquisition costs (CAC), the discussi...
This episode explores the journey of Bushbalm, a bikini line skincare brand, from its inception to its expansion into retail, focusing on unconventional marketing and sales tactics. David, the co-founder and CEO, shares how his upbringing in a DTC business and experience at Shopify influenced his approach to building B...
This episode explores common cash flow mistakes that can negatively impact DTC businesses, particularly when expanding into wholesale, featuring Abir, the founder of UpCounting, who shares insights on managing finances in the eCommerce space. The discussion begins by highlighting the importance of treating each sales c...
This episode explores the journey of Avani Sarkar, co-founder of Modi Toys, from identifying a gap in the market for toys representing Indian heritage to building a successful DTC brand. Against the backdrop of becoming a parent and recognizing the lack of culturally relevant toys, Avani and her brother launched Modi T...
This episode explores the journey of Nowadays, a THC-infused spirits brand, from its viral beginnings to establishing a sustainable business model in a challenging, regulated industry. Justin Tidwell, the founder and CEO, recounts how an initial viral TikTok video led to a million dollars in revenue within 90 days, pro...
This episode explores strategies for diversifying marketing channels beyond Meta, particularly for brands facing advertising restrictions. Against the backdrop of rising customer acquisition costs (CAC) and the risk of account suspensions, the discussion highlights Breeze's experience with App Lovin, where they spent o...
This episode explores the journey of Michael Wieder, founder of Lalo, in creating a brand centered around timeless aesthetics and emotional connection with parents. Against the backdrop of a low-bar market dominated by bright green plastics, Lalo pioneered an online shift by focusing on design, aesthetics, and direct c...
This episode explores the evolving landscape of Meta advertising in Q1, focusing on the challenges faced by brands and the strategies employed to adapt. Against the backdrop of Meta's algorithm updates and the fallout from past health and wellness marketing controversies, marketers are grappling with declining ad perf...
This podcast interviews three co-founders of Digicom, a growth marketing agency, about their approach to marketing. The discussion covers their unique agency model (focused on client profitability and in-depth audits), their strategies for creative development and content creation (emphasizing testing and data analysi...
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