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Shane Parrish · Business

The Knowledge Project

Uncovering the timeless principles that drive success. Hosted by Shane Parrish (entrepreneur, investor, speaker, and author), the goal of each episode is simply to master the best of what other people have already figured out. Learn More: Timeless insights into business and life in 5 minutes a week: https://fs.blog/newsletter Shane's Books: https://fs.blog/books

Episodes

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The Obsession That Built Nike | Phil Knight

24 Feb 2026
37m
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The podcast explores the story of Phil Knight and the creation of Nike, drawing lessons from Knight's memoir, Shoe Dog. It emphasizes the importance of genuine belief in one's work, highlighting how Knight's passion for running and his shoes attracted customers and built a dedicated team. The podcast also discusses Kni...

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The $2 Trillion Mind | Nicolai Tangen

17 Feb 2026
1h 2m
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Nicolai Tangen, the CEO of Norway’s sovereign wealth fund, discusses investment strategies, risk management, and leadership. Tangen emphasizes the importance of speed and agility in today's unpredictable world, advocating for a mindset where things don't take longer than necessary. He also touches on the American versu...

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Michael Ovitz: The Psychology of Power

03 Feb 2026
1h 36m
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Michael Ovitz, former head of CAA and a prominent figure in Hollywood, explores themes of success, failure, and the importance of continuous learning. He emphasizes that true power is ephemeral and fleeting, contrasting it with the lasting value of family and genuine relationships. Ovitz recounts establishing simple ru...

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[Outliers] How McDonald’s Took Over America | Ray Kroc

27 Jan 2026
50m
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Ray Kroc's journey to building McDonald's is examined, highlighting his ambition, persistence, and ruthlessness. Kroc, at 52, recognized the potential in the McDonald's system, invented by two brothers, and transformed it into a nationwide empire. His early career selling paper cups and milkshake machines provided insi...

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Morgan Housel: Wealth is What You Have Minus What You Want

20 Jan 2026
1h 57m
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The conversation explores the intricate relationship between money, contentment, and personal values. Morgan Housel, author of "The Psychology of Money," shares insights on achieving financial independence, emphasizing that it exists on a spectrum and is less about delayed gratification and more about purchasing freedo...

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The Multidisciplinary Approach to Thinking | Peter D. Kaufman [Outliers]

13 Jan 2026
26m
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The podcast explores Peter Kaufman's framework for living a meaningful life, emphasizing multidisciplinary thinking and mirrored reciprocation. It highlights the importance of understanding various disciplines to avoid blind spots, using Kaufman's "index fund style" reading approach as an example. The core idea is that...

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How to Build Good Habits & Break Bad Ones | James Clear

01 Jan 2026
2h 17m
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In this interview, Shane Parrish and the speaker delve into the intricacies of habit formation, emphasizing the importance of small changes, identity embodiment, and environmental design to foster desired behaviors. They discuss strategies for replacing unwanted habits, the role of patience and persistence in achieving...

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The Outlier Playbook: The Patterns Behind Enduring Success

30 Dec 2025
40m
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In this episode of The Knowledge Project, Shane Parrish discusses common patterns among historical outliers, individuals who built empires and transformed industries. He highlights four key traits: relishing hard times ("a taste for salt water"), maintaining a bias towards action ("do it now"), keeping things simple wh...

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Pierre Poilievre on the Role of Government, Freedom, and Affordability

27 Dec 2025
56m
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This Knowledge Project episode features an interview with Pierre Poilievre, leader of the Conservative Party in Canada, by Shane Parrish. Poilievre discusses his views on the role of government, defining it as the legal use of force and advocating for it to only handle tasks individuals can't manage independently, such...

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Be Your Best in 2026: The Most Important Lessons from The Knowledge Project (2025)

23 Dec 2025
1h 10m
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This podcast episode features a collection of insightful moments from various interviews conducted throughout the year, focusing on themes of personal and professional development. Guests share their experiences and perspectives on topics such as leadership, the impact of AI, resilience, trust, dating, preparation for ...

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[Outliers] Bernie Marcus: The Home Depot Story

16 Dec 2025
1h 0m
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In this episode of The Knowledge Project, Shane Parrish recounts the story of Bernie Marcus and the creation of Home Depot, emphasizing key lessons learned from Marcus's experiences. From being fired and facing financial struggles to revolutionizing the home improvement industry, Marcus's journey highlights the importa...

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How to Think Like a World-Class Marketer | Rory Sutherland

09 Dec 2025
2h 1m
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In this interview-style podcast, Rory Sutherland and Shane Parrish discuss a wide range of topics related to marketing, consumer behavior, and decision-making. Sutherland critiques the over-reliance on efficiency metrics and the underestimation of psychological factors in business, using examples like the "doorman fall...

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Mary Kay Ash: The Greatest Salesperson In History [Outliers]

02 Dec 2025
1h 3m
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In this episode of The Knowledge Project, Shane Parrish discusses the story of Mary Kay Ash, who built a $2 billion cosmetics company by focusing on how to inspire ordinary people to achieve extraordinary results. The episode covers Mary Kay's early life, her 25 years in corporate America, and the principles she discov...

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7 Principles of Inner Excellence to Stay Calm Under Fire | Jim Murphy

25 Nov 2025
1h 17m
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In this interview, Shane Parrish and Jim Murphy explore the concept of "Inner Excellence," discussing its role in achieving both extraordinary performance and a meaningful life. Murphy shares his personal journey, including writing his book, facing financial struggles, and finding purpose through helping others. The co...

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Charlie Munger: The Psychology of Human Misjudgment [Outliers]

18 Nov 2025
1h 13m
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In this episode of The Knowledge Project, Shane Parrish discusses Charlie Munger's "Psychology of Human Misjudgment," a framework of 25 psychological tendencies that lead to systematic errors in thinking. Parrish elaborates on several key tendencies, including reward and punishment, liking/loving and disliking/hating, ...

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Panera Founder Ron Shaich

11 Nov 2025
1h 43m
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In this interview, Ron Shaich, who built bakery cafes in America, including Obonpen and Panera, shares his business insights and life philosophies. He emphasizes long-term thinking ("long-term greedy, not short-term stupid") and the importance of empathy in business, highlighting how understanding customers' needs led ...

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Steve Wozniak: The Engineer Who Built Apple [Outliers]

04 Nov 2025
56m
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In this episode of Outliers, Shane Parrish tells the story of Steve Wozniak, the co-founder of Apple, highlighting his engineering genius and his unique approach to life and business. The episode traces Wozniak's early fascination with electronics, his pivotal role in creating the Apple I and Apple II computers, and hi...

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Forensic Account: The Bubble No One is Talking About | Anthony Scilipoti

28 Oct 2025
1h 34m
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In this episode of The Knowledge Project, Shane Parrish interviews forensic accountant Anthony Scilipoti about his career, the limitations of audits, and the red flags he looks for in financial statements. Scilipoti shares his experiences with Enron and Nortel, highlighting the importance of reading footnotes and under...

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Jim Clayton: Turning Competitors’ Mistakes Into $1.7B [Outliers]

21 Oct 2025
1h 4m
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In this episode of Outliers, Shane Parrish narrates the story of Jim Clayton, a sharecropper's son who grew up in a log cabin during the Great Depression and eventually built Clayton Homes, a company Warren Buffett acquired for $1.7 billion. The episode details Clayton's early entrepreneurial ventures, including sellin...

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Building Great Businesses | Tracy Britt Cool

14 Oct 2025
1h 44m
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In this episode of The Knowledge Project, Shane Parrish interviews Tracy Britt Cool, co-founder of Kanbrick, about her experiences in investing and operating businesses. Tracy discusses her early life on a farm, her time at Berkshire Hathaway working with Warren Buffett, and her experience as CEO of Pampered Chef. The ...

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