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Shane Parrish · Business

The Knowledge Project

Uncovering the timeless principles that drive success. Hosted by Shane Parrish (entrepreneur, investor, speaker, and author), the goal of each episode is simply to master the best of what other people have already figured out. Learn More: Timeless insights into business and life in 5 minutes a week: https://fs.blog/newsletter Shane's Books: https://fs.blog/books

Episodes

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Hetty Green: The Witch of Wall Street [Outliers]

07 Oct 2025
46m
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In this episode of The Knowledge Project, Shane Parrish narrates the life and investment strategies of Hetty Green, America's first female Wall Street Titan, who amassed a fortune of over $2.5 billion in today's money despite facing gender discrimination and societal expectations in the Gilded Age. The episode details ...

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Barry Diller: Building IAC

30 Sep 2025
1h 0m
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In this interview, Shane Parrish interviews Barry Diller, a media mogul, about his career, his new book, and his perspectives on the entertainment and tech industries. Diller discusses his childhood experiences that shaped his independent nature, his early career moves, and his views on ambition and success. He also de...

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Ed Stack: Lessons from Dick’s Sporting Goods [Outliers]

23 Sep 2025
1h 20m
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In this episode of The Knowledge Project, Shane Parrish narrates the compelling story of Dick's Sporting Goods, from its humble beginnings as a small bait shop founded by Dick Stack with $300 from his grandmother's cookie jar, to its rise as a $16 billion sporting goods empire under his son Ed Stack. The narrative expl...

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How To Build A Cult | Lulu Cheng Meservey

16 Sep 2025
1h 49m
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In this episode of The Knowledge Project, Shane Parrish interviews Lulu Cheng Meservey, a communications strategist, about how to effectively communicate in a noisy world. Lulu shares insights on grabbing attention, appealing to human psychology, and building trust. She emphasizes the importance of human connection, co...

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Fred Smith: The Story of FedEx [Outliers]

09 Sep 2025
52m
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Shane Parrish narrates the story of Fred Smith, the founder of FedEx, highlighting his early life challenges, military experiences, and the innovative idea of overnight delivery. The podcast details Smith's struggles in establishing FedEx, including financial crises and operational hurdles, as well as key decisions lik...

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Why Everyone Is Wrong About AI (Including You) | Benedict Evans

02 Sep 2025
1h 13m
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In this interview, Benedict Evans discusses his perspective on AI as a platform shift comparable to the introduction of the iPhone, emphasizing that while significant, it's not an unprecedented event like the industrial revolution. He draws parallels with past technological shifts, such as the internet and mobile inter...

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Small Town Billionaire: How John Bragg Built 3 Empires [Outliers]

26 Aug 2025
1h 8m
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In this episode of The Knowledge Project, Shane Parrish delves into the remarkable life and business acumen of John Bragg, a rural entrepreneur who built a multi-billion dollar empire from a small town in Nova Scotia. The episode chronicles Bragg's journey from a wild blueberry picker to a global business magnate, high...

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The Science of Lasting Love with Dr. Sue Johnson

19 Aug 2025
2h 10m
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In this episode of The Knowledge Project, Shane Parrish interviews Dr. Sue Johnson, the pioneer of Emotionally Focused Therapy (EFT), about the life cycle of relationships, from the initial attraction to navigating challenges like infidelity, the impact of children, and the transitions of empty nesting and retirement. ...

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Sol Price: The Retail Legend Who Taught Sam Walton, Jim Sinegal, and Jeff Bezos [Outliers]

12 Aug 2025
58m
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In this episode of The Knowledge Project, Shane Parrish explores the life and principles of Sol Price, the retail revolutionary behind FedMart and Price Club (which later sold to Costco). The episode details Price's early life, highlighting how he turned disadvantages into fuel for success, and his innovative approach ...

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Ryan Petersen: Building Flexport

05 Aug 2025
1h 40m
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In this episode of The Knowledge Project podcast, Shane Parrish interviews Ryan Petersen, the founder of Flexport, a multi-billion dollar logistics company. Petersen discusses his early entrepreneurial ventures, including buying and selling motorcycles in China, and how he discovered the value of shipping manifest data...

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Katharine Graham: The Woman Who Took Down a President [Outliers]

29 Jul 2025
57m
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In this episode of The Knowledge Project, Shane Parrish delves into the life of Katharine Graham, drawing primarily from her Pulitzer Prize-winning memoir, Personal History. The episode chronicles Graham's transformation from a self-described "doormat wife" to one of the most powerful women in American media. It covers...

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Daniel Kahneman: Algorithms Make Better Decisions Than You

22 Jul 2025
1h 12m
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In this episode of The Knowledge Project, Shane Parrish interviews Nobel laureate Daniel Kahneman on decision-making, behavior, and intuition. Kahneman shares insights from his childhood, his work with Amos Tversky, and his research on happiness versus life satisfaction, noting that people often prioritize life satisfa...

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Les Schwab: Why Real Ownership Outperforms Experience, Capital, and Credentials [Outliers]

15 Jul 2025
58m
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In this episode of The Knowledge Project, Shane Parrish discusses the business philosophy of Les Schwab, the founder of Les Schwab Tire Centers. The episode chronicles Schwab's life from his difficult childhood to building a multi-billion dollar tire empire. Parrish emphasizes Schwab's radical generosity, innovative in...

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Harley Finkelstein: You Must Requalify for Your Role, Every Year

08 Jul 2025
1h 47m
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In this interview, Harley Finkelstein discusses his high personal standards, influenced by his father's immigrant experience and family history, and how these standards manifest in his professional life at Shopify and in personal relationships. He shares his journey from COO to focusing on storytelling at Shopify, emph...

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Jimmy Pattison: Building a $16B Empire Without Connections, Capital, or Credentials [Outliers]

01 Jul 2025
1h 11m
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In this episode of The Knowledge Project, Shane Parrish explores the life and business principles of Jimmy Pattison, a 96-year-old Canadian billionaire who built a $16 billion empire from humble beginnings. Parrish details Pattison's early entrepreneurial ventures, his rise in the car dealership industry, his foray int...

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Former PepsiCo CEO Indra Nooyi: Lessons from the Top

24 Jun 2025
1h 34m
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In this episode of The Knowledge Project podcast, Shane Parrish interviews Indra Nooyi, former chairman and CEO of PepsiCo, about her journey, leadership lessons, and strategies for success. Nooyi shares stories from her childhood in India, her experiences at Yale and BCG, and her tenure at PepsiCo, including advice fr...

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Anna Wintour: Vogue [Outliers]

17 Jun 2025
1h 10m
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Shane Parrish's podcast episode analyzes Anna Wintour's career, highlighting her rise to power in the fashion industry through uncompromising standards, strategic decision-making, and continuous reinvention. The episode details Wintour's early life, career moves, and key strategies, such as embracing high-low fashion, ...

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Netflix Founder Reed Hastings on Scaling High-Trust Culture & Bold Judgment

10 Jun 2025
1h 10m
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In this episode of The Knowledge Project, Shane Parrish interviews Reed Hastings, the co-founder of Netflix, about his experiences building and protecting A-player cultures, outflanking giants by rewriting the rules, and porting Silicon Valley principles into brick-and-mortar ventures and classrooms. Hastings shares in...

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Harvey Firestone: Men and Rubber [Outliers]

03 Jun 2025
1h 22m
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In this episode of The Knowledge Project, Shane Parrish analyzes Harvey Firestone's business principles, drawing from Firestone's autobiography "Men and Rubber." Parrish highlights Firestone's emphasis on thinking, simplicity, and challenging assumptions, contrasting it with superficial discussions and complex organiza...

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Bill Belichick: 8x Super Bowl Champion on Winning, Leadership, and Discipline

27 May 2025
1h 13m
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In this episode of The Knowledge Project, Shane Parrish interviews Bill Belichick, the eight-time Super Bowl champion coach, about his principles for success in football and life. Belichick emphasizes the importance of preparation, hard work, and teamwork, highlighting that success requires paying the price in advance ...

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