NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Every Tuesday since 2014, host Kurt Elster shares the Shopify success stories that nobody tells you about, straight from the entrepreneurs living it. Subscribe for a raw look at what it really takes to succeed on Shopify.
The episode features Christian Erthel, a serial entrepreneur, who shares insights into building and scaling e-commerce brands, particularly in the European market. Erthel recounts the story of HelloBody, a German Shopify store that achieved a $330 million exit, and his current venture, Meller sunglasses. He emphasizes ...
In this episode of The Unofficial Shopify Podcast, Kurt Elster interviews Brandon Horoho, co-founder of Montana Knife Company (MKC), to dissect their Black Friday success, which saw $1.72 million in sales, doubling the previous year's performance. Brandon shares insights into their strategy of catering to four distinct...
In this episode of the podcast, Kurt Elster interviews Nehal Kazim from Ad Pros about performance marketing, specifically focusing on Meta ads and strategies for achieving unreasonable growth for businesses already generating significant revenue. Nehal defines unreasonable growth as adding a million dollars a month in ...
In this episode of The Unofficial Shopify Podcast, Kurt Elster interviews Kate Assaraf, the founder of DIP Haircare, about her success in selling a quarter million shampoo bars in four years without relying on traditional advertising methods like Meta ads, Amazon listings, or influencer partnerships. Kate shares her mo...
In this episode of The Unofficial Shopify Podcast, Kurt Elster interviews Kara Marin from Seguno about discount codes. They discuss findings from an analysis of 162,000 discount code sets, revealing that 20% off is the most popular discount, followed by 10%. The conversation covers the use of unique discount codes vers...
The podcast explores the use of AI agents in e-commerce, focusing on how they can automate tasks and improve efficiency. Bora Celik, founder of Agentic, discusses how his company builds custom AI bots for clients, using the example of Harney & Sons Tea, where AI agents automate influencer outreach and analytics reporti...
In this episode of the Unofficial Shopify Podcast, Kurt Elster and Paul Reda discuss recent Shopify feature updates, including the increased variant limit, the new theme code editor, and the unlisted product status. They explore the implications of these changes for merchants, offering insights and workarounds. They al...
In this episode of The Unofficial Shopify Podcast, Kurt Elster interviews Mac King from Domain about optimizing for AI search, a concept they term "AI search optimization" due to the lack of a settled acronym. They discuss how AI search optimization is largely SEO, with an additional 30% specific to the AI world, empha...
In this episode of The Unofficial Shopify Podcast, Kurt Elster interviews Andrew Le and Tu Pham, the co-founders of Cleverific, an order editing app for Shopify. They discuss their journey of acquiring the Edit Order app, their initial plans, including rewriting the app in Rails, and the importance of customer support....
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