NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Every Tuesday since 2014, host Kurt Elster shares the Shopify success stories that nobody tells you about, straight from the entrepreneurs living it. Subscribe for a raw look at what it really takes to succeed on Shopify.
In this episode of the podcast, Kurt interviews Devyn Merklin from The X Scale, a returning guest, to discuss her company's evolution. Initially focused on acquiring and scaling brands, The X Scale pivoted back to offering services but with a unique approach using proprietary software, specifically leveraging and modif...
In this episode of The Unofficial Shopify Podcast, Kurt interviews Jayden Clark, who shares his experience building and selling a successful dropshipping business, Woodlark Garden Luxury. Clark discusses how he scaled the business to seven figures in its first year by focusing on high-end outdoor living products and im...
In this episode of The Unofficial Shopify Podcast, Kurt interviews Curtis Matsko, the founder of Portland Leather Goods, a top 50 Shopify store and owner of the largest leather goods factory in North America. Curtis shares the story of how his company grew from art festivals and Etsy to a $310 million brand, emphasizin...
In this episode of The Unofficial Shopify Podcast, Kurt Elster interviews Colby Stevens from Shine Supply, a family-owned car detailing business. Colby shares the company's origin story, starting from a mobile detailing service to manufacturing their own products due to the founder's need for more income. They discuss ...
In this episode of The Unofficial Shopify Podcast, Kurt Elster interviews Bryant Garvin, a marketing expert, on how to build a brand before fully launching a business, focusing on pre-order campaigns and crowdfunding. Garvin shares his experiences with Purple Mattress, Groove Life, and Ozlo Sleep, emphasizing the impor...
In this episode of The Unofficial Shopify Podcast, Kurt Elster interviews Matt Bahr, founder of Faring, a post-purchase survey app. They discuss the importance of post-purchase surveys for attribution and gathering customer insights. Matt shares his journey from building a same-day delivery service to creating Faring, ...
In this episode of The Unofficial Shopify Podcast, host Kurt Elster interviews Jason Berkowitz from Break the Web about the current state of SEO in light of recent advancements in AI technology. They discuss the potential for scams and misinformation in the field, the usefulness of proposed standards like llms.txt, and...
In this episode of The Unofficial Shopify Podcast, Kurt Elster interviews Sara Olsher, the founder of Mighty & Bright. Sara shares her journey of launching her Shopify store in 2013 amidst personal challenges, including a difficult divorce and her daughter's anxiety. She discusses how a therapist's suggestion led her t...
This podcast episode recaps Shopify's Editions developer conference, focusing on new AI tools and features. Kurt interviews Anne Thomas from DesignPacks about AI-generated theme blocks and the shift to universal blocks, Ezra Firestone on the underrated Shop App and the potential of Shopify's catalog, Jamil Bhuya from O...
In this episode of The Unofficial Shopify Podcast, Kurt Elster interviews Aaron Nosbisch, the CEO of DrinkBreeze, a company that produces feel-good tonics containing microdose cannabis and functional mushrooms. Aaron discusses the unique formulation of Breeze, its legal status due to the 2018 Farm Bill, and its appeal ...
In this episode of The Unofficial Shopify Podcast, Kurt Elster interviews Jonathan Strauss, the founder of Neven Eyewear, about how he saved and scaled his business using a "buy one, get two free" deal. Jonathan shares his initial struggles to gain traction, the turning point when he implemented the BOGO offer, and the...
In this episode of The Unofficial Shopify Podcast, Kurt Elster interviews Jeff Oxford, an SEO expert with 15 years of experience, about the current state of SEO for e-commerce businesses. They discuss the impact of AI overviews on search results, the continuing value of SEO for e-commerce (with caveats around product s...
In this episode of The Unofficial Shopify Podcast, Kurt Elster interviews Kurt Bullock, a Facebook/Meta ads expert, about the current state and future of Facebook ads for e-commerce businesses. Bullock explains how Facebook's ad system has evolved with the introduction of Andromeda, an AI-driven ads retrieval and deliv...
This episode explores Lucy Jeffrey's journey from a banking career to founding Bare Kind, an e-commerce business specializing in bamboo socks with a charitable mission, and the accidental creation of Candid Founders, an agency focused on helping brands succeed on the Faire wholesale marketplace. Against the backdrop of...
This episode explores the entrepreneurial journey of Ben Attwood, founder of Clubhouse Skin, a men's skincare brand built on Shopify. Against the backdrop of his previous experience in a creative agency working with major skincare brands, Ben identified a gap in the market for high-quality, naturally-focused men's ski...
This episode explores the unconventional branding and growth strategy of Pit Viper Sunglasses, a multi-million dollar company. Against the backdrop of a serendipitous ski trip and a broken pair of sunglasses in 2012, the company's founders began bartering military surplus glasses, spray-painting them, and adding custo...
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