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Jay Clouse · Business

Creator Science with Jay Clouse

The best creators experiment. Creator Science goes inside the strategies, systems, and decisions behind the world's most successful creator businesses. Practical, specific, and grounded in what's actually working today—not what used to. Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income. Jay Clouse is the founder of Creator Science, a multi-million-dollar creator business, and was named Content Entrepreneur of the Year by The Tilt in 2023. With 300+ episodes, this is growth for creators—down to a science.

Episodes

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#269: Moments I wanted to quit, AI-proofing, what’s changed on social, and whether I’d ever sell the business [Ask CS Pt. 2)

12 Aug 2025
1h 13m
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In this episode of Creator Science, Jay Clouse answers questions from the audience on LinkedIn, covering topics such as LinkedIn strategy, diversifying revenue streams, and the importance of focusing on a specific platform and target market. He discusses the value of high-ticket offers, product strategy, and shares ins...

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#268: Meet the Appliance Repairman Making $1.8 Million on YouTube Shop | Benjamin Schlichter

05 Aug 2025
43m
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#267: When to use low-ticket offers, refund policies, how much I earned in the last 12 months, and my 5-year vision [Ask CS Pt. 1]

29 Jul 2025
1h 7m
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#266: The key to more sales and referrals + a personal win [Weekend Update]

25 Jul 2025
9m
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#265: How I Built A Community-Driven Business ($500K/yr) | Niche Pursuits Crossover

22 Jul 2025
52m
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#264: The paradox of book writing AND other things I'm working on [Weekend Update]

18 Jul 2025
6m
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#263: Colin & Samir on the future of their channel and the creator economy

15 Jul 2025
1h 1m
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#262: I was falling into this negative loop – watch out! [Voice Memo]

08 Jul 2025
3m
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#261: Before you do that new thing [Voice Memo]

05 Jul 2025
6m
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#236: Mike Michalowicz – How the author of Profit First stays lean by licensing his ideas [Greatest Hits]

01 Jul 2025
57m
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#260: Detailed Breakdown: Our First Offline Event (And What We’ll Do Differently Next Time)

24 Jun 2025
55m
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In this episode of Creator Science, Jay Clouse discusses the first in-person event for The Lab community, called The Lab Offline. He shares the positive feedback received, including high ratings and attendee satisfaction, and discusses the event's goals: creating a desirable experience and breaking even financially. Ja...

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#259: My numbers from May 2025 [From The Lab]

17 Jun 2025
34m
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In this episode of Creator Science, the speaker shares the audio from their May retro, a monthly review process where they analyze key performance indicators (KPIs), reflect on what went well, identify concerns, and plan changes for the future. The speaker discusses revenue, expenses, subscriber growth, digital product...

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#258: Q&A: Goals for our YouTube videos, determining when a new offer is a distraction, validating a product idea, and more

10 Jun 2025
56m
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#257: How to Build a Creator-First Business (That Actually Lasts) | The Strategy Hour Podcast

03 Jun 2025
45m
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#242: Mark Manson – Why YouTubers aren’t making more money [Greatest Hits]

27 May 2025
53m
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#256: How to Find More Time: Balancing Creative Projects, Business, and Personal Life

20 May 2025
46m
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In this solo episode of Creator Science, Jay Clouse shares his personal struggle with balancing his energy between working on a book proposal and running his business, including the Creator Science community, The Lab. He outlines a framework of "concentrate, eliminate, consolidate, automate, delegate" to help manage hi...

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#255: What’s going on with Substack?

13 May 2025
35m
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In this episode of Creator Science, Jay Clouse discusses the recent trend of creators joining Substack and shares his perspective on why he decided to join the platform. He differentiates between simply moving a newsletter to Substack and leveraging the platform for new opportunities, particularly the integration of sh...

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#254: Caleb Ralston – Meet the Secret Strategist Behind Alex Hormozi and GaryVee

07 May 2025
1h 17m
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#253: Mark Shust – Will AI kill our course businesses?

30 Apr 2025
55m
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#252: Will we feel nostalgia for discovery in 2020s? [Voice Memo]

29 Apr 2025
6m
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