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Jay Clouse · Business

Creator Science with Jay Clouse

The best creators experiment. Creator Science goes inside the strategies, systems, and decisions behind the world's most successful creator businesses. Practical, specific, and grounded in what's actually working today—not what used to. Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income. Jay Clouse is the founder of Creator Science, a multi-million-dollar creator business, and was named Content Entrepreneur of the Year by The Tilt in 2023. With 300+ episodes, this is growth for creators—down to a science.

Episodes

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#251: Behind the Scenes: What I’m quietly working on

22 Apr 2025
46m
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#225: Jonny Miller – $800,000+ from six cohorts of his signature course [Greatest Hits]

15 Apr 2025
57m
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#250: One of my favorite questions for finding clarity

08 Apr 2025
21m
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This episode explores the importance of long-term planning for creators, arguing that short-term goals often lack the context needed for sustained success. Against the backdrop of the common adage about being the average of your five closest associates, the host emphasizes the value of surrounding oneself with driven ...

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#217: Chase Jarvis – Thinking bigger and taking more risks as a creator [Greatest Hits]

01 Apr 2025
47m
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#249: This is helping me make better decisions (faster) [Voice Memo]

29 Mar 2025
4m
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#248: Justin Moore - Lessons from hosting his first 3-day event

25 Mar 2025
42m
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#247: How you can plan for growth in 2025

18 Mar 2025
58m
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This episode explores strategies for increasing revenue in a creator business, focusing on the interplay between traffic generation and conversion optimization. Against the backdrop of significant investments in a new studio and video production, the host discusses his approach to revenue growth, prioritizing conversi...

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#246: Planning for a recession, my approach to email, increasing customers, and finding your partner [Ask Creator Science]

11 Mar 2025
1h 21m
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#245: How to get more done [Voice Memo]

07 Mar 2025
5m
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#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch) [Greatest Hits]

04 Mar 2025
1h 4m
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This podcast episode interviews Katelyn Bourgoin, a marketing expert, about her approach to content creation and audience building. The conversation covers her "chocolate-covered almond" content strategy (engaging hook and satisfying conclusion), the challenges of scaling an audience while maintaining quality, and les...

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#221: Ryan Hawk – Anatomy of a $12,500 membership earning $400,000+ per year. [Greatest Hits]

25 Feb 2025
1h 0m
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#244: I've been avoiding this for too long [Voice Memo]

21 Feb 2025
6m
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#243: Brock Johnson – How to grow on Instagram in 2025

18 Feb 2025
59m
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This podcast interviews Instagram growth coach Brock Johnson about strategies for increasing reach and engagement on the platform. The conversation covers Johnson's daily routine (including minimal content creation time and heavy use of DMs), his content creation workflow (outsourcing editing, focusing on hooks), and ...

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#242: Mark Manson – Why YouTubers aren’t making more money

11 Feb 2025
53m
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#241: Lara Acosta — How LinkedIn’s fastest-growing female creator uses the platform

04 Feb 2025
58m
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This Creator Science podcast episode interviews Lara Acosta, a fast-growing LinkedIn creator, about her content strategy. The discussion covers Acosta's approach to creating engaging LinkedIn posts, emphasizing storytelling and a concise writing style (the "SLAY" framework). Acosta advises against over-reliance on vi...

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#240: Valerie Feghali – Her FAST evolution from coach to creator with custom software

28 Jan 2025
57m
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#239: Justin Moore – What it feels like launching a book and an in-person event at the same time

21 Jan 2025
57m
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This podcast episode features Jay Clouse interviewing Justin Moore about the launch of Moore's first book, "Sponsor Magnet," a guide for creators on attracting, pricing, and executing brand sponsorships. The conversation covers Moore's anxieties about the book's impact on his existing business, the challenges of writi...

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#238: OK I have some thoughts on AI (and its impact on creator-educators) [Voice Memo]

17 Jan 2025
6m
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#237: Rachel Botsman – Trust expert on how you can earn trust with your audience

14 Jan 2025
54m
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#236: Mike Michalowicz – How the author of Profit First stays lean by licensing his ideas

07 Jan 2025
57m
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