

Creator Science with Jay Clouse
The best creators experiment. Creator Science goes inside the strategies, systems, and decisions behind the world's most successful creator businesses. Practical, specific, and grounded in what's actually working today—not what used to. Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income. Jay Clouse is the founder of Creator Science, a multi-million-dollar creator business, and was named Content Entrepreneur of the Year by The Tilt in 2023. With 300+ episodes, this is growth for creators—down to a science.
Episodes


#234: Garrett Kennell – How thinking big helped Michelle Khare attract 4.8 million subscribers

#233: Resource Allocation [Voice Memo]

#232: Dan Andrews – Secrets of building a 1300-member, international community (with in-person events)

#231: "No friends’ weddings for 10 years" – my take on the Hormozi post [Voice Memo]

#230: How much do I make? How much do I work? Do creators keep their best tips secret? [Ask Creator Science]

#229: Natasha Willis – $70M from automated Instagram DMs

#188: Richard van der Blom – How the man behind the LinkedIn Algorithm Report uses LinkedIn. [Greatest Hits]

#228: A change I'm making in 2025 [Voice Memo]

#227: Are memberships still viable in 2025? Creators vs. AI, creator economy pyramid schemes, and more [Ask Creator Science]

#226: The number one thing getting in my way [Voice Memo]

#225: Jonny Miller – $800,000+ from six cohorts of his signature course

#224: I cannot emphasize this enough [Voice Memo]

#223: ChefPK – How this YouTuber makes merch people actually buy

#222: An alternative to the content treadmill [Voice Memo]

#221: Ryan Hawk – Anatomy of a $12,500 membership earning $400,000+ per year

#220: If I can stop ONE person from making this mistake, I'll be happy [Voice Memo]

#219: Robin Dreeke – How to earn someone’s trust (from a former FBI special agent)

#168: Alexandra Watkins – How to invent a GREAT brand name. [Greatest Hits]
This podcast episode features a brand naming expert, Alexandra Watkins, discussing the SMILE and SCRATCH framework for evaluating brand names. The host, Jay Clouse, uses his own rebranding experience as a case study, highlighting the importance of gut feeling alongside structured evaluation. Watkins emphasizes avoidi...

#218: Are you missing one of these three key ingredients? [Voice Memo]
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