Welcome to the AM/PM Podcast! The show for Amazon, Walmart, and TikTok Shop sellers who want to grow smarter, scale faster, and build e-commerce businesses that earn around the clock in the AM and the PM. Hosted by Helium 10’s Bradley Sutton with co-hosts Carrie Miller and Shivali Patel, this podcast dives deep into Amazon FBA, Walmart, TikTok Shop, AI strategies, and the newest trends shaping e-commerce. Each week, you’ll hear actionable insights, real-world experiments, behind-the-scenes lessons, and conversations with the industry’s top operators and innovators. From launching products to building brands to creating revenue streams that work while you sleep, the AM/PM Podcast gives you the tools and tactics to stay ahead in a rapidly shifting online marketplace. New episodes drop every Wednesday and Friday. And every Wednesday, you’ll also get the Helium 10 Weekly Buzz, your rapid-fire update on the latest news, new Helium 10 feature releases, and trends impacting e-commerce sellers . Subscribe and level up your E-commerce game!
Amazon sellers face an urgent July 27 deadline for updating product titles to 75 characters or less, with new item highlights limited to 125 characters. Walmart has introduced negative targeting for sponsored product advertisers, allowing for better budget optimization by excluding irrelevant search terms. Additionally...
Effective Amazon advertising requires a strong foundation built on clear brand goals and precise budget allocation. Prioritize top-selling SKUs and maintain a focused list of 5-10 high-impact keywords to drive organic ranking through the flywheel effect. When budgets are limited, long-tail keywords offer a more efficie...
Helium 10’s new AI-powered MCP connector revolutionizes e-commerce management by enabling direct integration between AI tools like Claude and proprietary Amazon data, significantly accelerating product research and keyword analysis. Despite the rise of AI shopping assistants like Alexa and Rufus, recent data indicates ...
Amazon sellers must prioritize Q4 planning immediately, as deal submission windows for Prime Big Deal Days and Black Friday/Cyber Monday are now open, with early submission discounts available. Effective inventory management remains critical, requiring adherence to specific arrival deadlines and the use of Amazon Wareh...
Long-term profitability on Amazon relies on shifting focus from immediate acquisition costs to customer lifetime value through rigorous cohort analysis and product repeat rates. By tracking how new-to-brand customers behave over time, brands can identify which ASINs effectively drive retention and recurring revenue. Ja...
Prime Day 2024 generated $26.4 billion in U.S. online sales, marking a 9% year-over-year increase despite a decline in average order value as consumers shifted toward essential, lower-priced items. Amazon is enhancing Seller Central security by mandating Passkeys to combat phishing and unauthorized account access. Mean...
Prime Day 2026 kicked off with a record-breaking $8.3 billion in U.S. online sales, signaling a broader e-commerce halo effect that benefits retailers beyond Amazon. New EU import regulations effective July 1st will eliminate duty exemptions for shipments under 150 euros, requiring sellers to adjust pricing and fulfill...
Optimizing Amazon product listings requires a hybrid strategy that balances AI-driven rapid iteration with human-led design and rigorous pre-launch validation. AI tools excel at research, ideation, and scaling content, but human oversight remains essential for ensuring compliance and aesthetic quality. Split testing se...
Amazon’s FBA New Selection program is set to introduce expanded benefits on July 30th, featuring instant fee credits, extended storage waivers, and reduced Vine enrollment costs to incentivize new product launches. TikTok Shop continues its global expansion, recently launching in Belgium, the Netherlands, Poland, and A...
Optimizing Amazon and TikTok Shop performance requires leveraging advanced software tools to automate manual tasks and uncover hidden market opportunities. Sellers can maintain top-of-search visibility by automatically adjusting advertising bids based on real-time keyword rank data. Identifying abandoned, high-performi...
Amazon’s upcoming mandate requiring product titles to be under 75 characters, effective July 27, 2026, has sparked widespread concern among sellers, though the transition is manageable. By utilizing a new 125-character "item highlights" field, sellers can maintain keyword visibility without sacrificing search performan...
Prime Day success requires a granular advertising structure that segments campaigns by specific goals—such as awareness, ranking, and efficiency—to maintain control over budget and bid management. Destaney Wishon, co-founder of Better Media, emphasizes that relying solely on bottom-of-funnel keyword targeting is insuff...
Amazon Prime Day 2026 is scheduled for June 23rd to 26th, with deal sourcing deadlines extended to June 9th to maximize performance. Sellers should prioritize profitability over deal participation while leveraging inventory discounts to clear stagnant stock. Helium 10’s Keyword Tracker now includes a marketplace-based ...
Amazon's AI tool, Rufus, has not fundamentally replaced traditional search or rendered keyword research obsolete. While AI enhances the shopping journey by facilitating solution discovery, core consumer behavior remains rooted in keyword-based search, as evidenced by stable search volume data. Sellers must continue opt...
Amazon is shifting its customer service toward AI-driven support and implementing stricter return policies to combat seller abuse, while simultaneously introducing AI-powered sponsored brands collections to automate advertising. Walmart continues its aggressive e-commerce expansion, with online sales growing over 20% f...
Claude serves as a powerful tool for e-commerce entrepreneurs to automate Amazon business operations and personal life management. By utilizing "Claude Co-work," users can create "brains"—collections of context-rich markdown files—and integrate various connectors like Gmail, Notion, and Google Drive to enable autonomou...
Amazon has replaced Rufus with "Alexa for Shopping," a unified AI assistant that integrates personalized shopping history and preferences across mobile, web, and Echo devices. This update allows users to perform conversational searches directly in the main Amazon search bar, though core product discovery and SEO requir...
Scaling Amazon brands requires a multi-faceted approach centered on Prime Day preparation and strategic AI integration. Effective tactics include retargeting shoppers through Sponsored Display, aligning product detail pages with Amazon’s "Product Opportunity Explorer" insights, and utilizing AI tools to reverse-enginee...
Amazon sellers can now access funds daily through the "disbursement on demand" feature, provided they meet specific eligibility requirements like a positive balance and a 24-hour waiting period. Amazon Ads is rolling out dynamic TV creative for Prime Video, allowing advertisers to personalize ad content based on first-...
Amazon Prime Day success requires a multi-faceted approach combining advanced advertising, AI-driven content optimization, and strategic traffic generation. Sellers can significantly boost conversion rates by using Amazon Marketing Cloud (AMC) audiences to create bid-boosted campaigns targeting high-traffic keywords. A...
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