Welcome to the AM/PM Podcast! The show for Amazon, Walmart, and TikTok Shop sellers who want to grow smarter, scale faster, and build e-commerce businesses that earn around the clock in the AM and the PM. Hosted by Helium 10’s Bradley Sutton with co-hosts Carrie Miller and Shivali Patel, this podcast dives deep into Amazon FBA, Walmart, TikTok Shop, AI strategies, and the newest trends shaping e-commerce. Each week, you’ll hear actionable insights, real-world experiments, behind-the-scenes lessons, and conversations with the industry’s top operators and innovators. From launching products to building brands to creating revenue streams that work while you sleep, the AM/PM Podcast gives you the tools and tactics to stay ahead in a rapidly shifting online marketplace. New episodes drop every Wednesday and Friday. And every Wednesday, you’ll also get the Helium 10 Weekly Buzz, your rapid-fire update on the latest news, new Helium 10 feature releases, and trends impacting e-commerce sellers . Subscribe and level up your E-commerce game!
Amazon Unboxed 2026 introduced significant advertising updates, including a "Review Request" beta that allows sellers to bid for customer star ratings and written reviews. The event also highlighted "Full Funnel" campaigns, which consolidate sponsored ads, display, video, and streaming TV into a single, AI-optimized st...
Amazon Accelerate 2026 introduced significant advancements in AI-driven seller tools, logistics, and brand management. Sellers now have access to enhanced AI assistants, including a new collaboration with Anthropic’s Claude, allowing for more sophisticated data analysis and automated task execution. Logistics improveme...
Amazon Accelerate announcements are transforming seller operations, headlined by new Seller Assistant workflows and a plugin connecting Amazon businesses directly to AI agents like Claude for real-time data analysis. Significant updates to listing protection now provide a grace period for addressing issues, allow listi...
Auditing existing Amazon listings requires a systematic approach to regain competitiveness and maximize sales during peak periods like Q4. Start by identifying relevant competitors based on product function and price, then perform comprehensive keyword research using data from Brand Analytics, Search Query Performance,...
Amazon is increasingly suppressing brand names in product titles for generic search queries, a change that can lead to significant revenue drops if primary keywords are tied to the brand name. Sellers should verify their listings by searching without their brand name to ensure critical keywords remain visible. Beyond t...
Advanced AI prompting within the Helium 10 platform enables Amazon sellers to automate complex data analysis and listing optimization without requiring external subscriptions. By leveraging the Helium 10 agent, users execute sophisticated queries to identify high-potential keywords, analyze competitor BSR trends, and u...
Livestream shopping in the U.S. is gaining momentum, with sales projected to reach nearly $20 billion this year, doubling previous figures. Amazon is tightening insurance requirements starting November 2nd, mandating commercial liability coverage for specific high-risk categories and requiring Chinese sellers to utiliz...
The Helium 10 Multi-Channel Platform (MCP) enables Amazon sellers to automate complex research tasks by integrating AI tools like Claude and ChatGPT directly with marketplace data. By utilizing custom prompts and "skills," sellers can consolidate multi-step workflows—such as competitor advertising analysis, historical ...
YouTube creators can now tag Amazon products to earn commissions, mirroring the influencer-driven model of TikTok Shop. Amazon has also expanded advertising capabilities for authors, allowing sponsored products and brands to promote audiobooks. Sellers can now leverage exclusive limited-time deals for business customer...
Reviving a dormant TikTok Shop brand requires a systematic approach to content creation, as consistent video output serves as the primary engine for sales. When a brand loses momentum, the most effective recovery strategy involves re-engaging top-performing creators and flooding the platform with fresh user-generated c...
Amazon is testing "MCF with Prime," a feature allowing sellers to offer fast, free delivery on external e-commerce sites without requiring customers to sign into an Amazon account. E-commerce growth remains strong, with Walmart reporting a 24% surge in U.S. online sales, while TikTok Shop continues to gain market share...
Amazon Global Logistics (AGL) provides a streamlined, cost-effective freight solution for sellers to transport goods directly into Amazon’s fulfillment network. By offering both Amazon Managed Placement and Seller Managed Placement, the program simplifies complex supply chain requirements, allowing for efficient decons...
Amazon is limiting the number of visible written reviews to combat data scraping, forcing sellers to prioritize comprehensive product descriptions and enhanced brand content to maintain consumer trust. Meanwhile, the "de minimis" import exemption remains effectively closed following recent court rulings, necessitating ...
Optimizing e-commerce operations requires leveraging advanced data-driven strategies across Amazon, TikTok Shop, and Walmart. New indexing tools integrated directly into Keyword Tracker allow sellers to verify searchability and troubleshoot de-indexed keywords without external manual checks. AI-powered analytics, speci...
TikTok Shop US experienced massive growth in the first half of 2026, with GMV nearly doubling to $11.8 billion, reinforcing its role as a critical platform for brand exposure and sales. Simultaneously, new EU packaging regulations (PPRW) impose strict compliance requirements on importers regarding recyclability and che...
Tracking keywords is the most critical metric for Amazon sellers, as the majority of product purchases originate from search bar queries. Relying on manual tracking is inefficient; instead, leveraging automated tools to monitor organic and sponsored rankings allows sellers to identify high-conversion opportunities and ...
Amazon sellers face significant operational shifts as sponsored product campaigns expand to off-platform creators, while TikTok Shop introduces "Fulfilled by TikTok" to compete in the multi-channel fulfillment market. Walmart is simultaneously deploying AI-driven intelligence layers to predict consumer demand and accel...
Helium 10’s Model Context Protocol (MCP) bridges the gap between proprietary Amazon data and AI platforms like Claude and ChatGPT, enabling users to perform complex, conversational data analysis. By integrating tools like Cerebro, BlackBox, and Search Query Performance, sellers can automate time-consuming tasks such as...
TikTok is testing a "TikTok Plus" membership program for U.S. shoppers, mirroring Amazon Prime with perks like free shipping and discounts, signaling a more robust fulfillment network. Amazon sellers can now link their own carrier accounts to "Buy Shipping" for FBM orders, protecting seller performance metrics even whe...
Amazon is implementing new title requirements effective July 27th, mandating that product titles be restricted to 75 characters, with an additional 125 characters allocated for "item highlights." This shift necessitates a strategic split of existing listing content to maintain SEO relevancy and search ranking. Sellers ...
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