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Helium 10 · Business

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Are you an Amazon FBA, TikTok Shop, Walmart, or Ecommerce Seller, or someone interested in becoming one? The Serious Sellers Podcast by Helium 10 is an unscripted, unrehearsed, BS-free, organic conversation between host Bradley Sutton, and real life sellers and thought leaders in the ecommerce world, where they share the top strategies that will help sellers of all levels succeed. In addition, every week there is an episode of the ”Weekly Buzz” which gives a rundown of the latest news in the Ecommerce world. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

Episodes

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#713 - Doubling Amazon Sales: A Live Case Study

28 Oct 2025
38m
AI processed

In this episode of the Serious Sellers Podcast, host Bradley Sutton interviews Dean and Tracy Ernst, the founders of Essential Candy, to discuss their strategies for doubling their Amazon sales. The Ernsts share their unique business model, which includes a significant presence at arts and crafts shows and farmers' mar...

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#712 - Amazon Marketing Cloud Made Easy!

25 Oct 2025
31m
AI processed

In this episode of the Serious Sellers Podcast, Amazon PPC expert Destaney Wishon discusses Amazon Marketing Cloud (AMC), explaining how it provides access to shopper data for audience targeting and analytics. Destaney details how AMC audiences can improve conversion rates and ROAS by allowing sellers to target specifi...

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Weekly Buzz 10/23/25: ChatGPT New Browser Can Shop Amazon? | Reserve Branded Searches

23 Oct 2025
17m
AI processed

This episode of the Serious Sellers Podcast by Helium 10 delivers the weekly buzz in the e-commerce world, focusing on Amazon and TikTok Shop. Bradley Sutton discusses the new ChatGPT Atlas browser and its potential impact on Amazon, along with a study showing low sales from ChatGPT traffic. He also addresses the recen...

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#711 - What It Takes to Start on Amazon in 2025

21 Oct 2025
48m
AI processed

In this episode of the Serious Sellers Podcast, host Bradley Sutton and expert sellers Leo Sgovio, Melisa Vong, and Clarence Cheang answer questions about launching and scaling businesses on Amazon in 2025. They discuss whether it's too late to start selling on Amazon, emphasizing the importance of differentiation, AI ...

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#710 - Amazon's AMC Updates + AI Personas

18 Oct 2025
43m
AI processed

This podcast episode of the Serious Sellers Podcast, recorded at Amazon Accelerate, features two interviews focusing on customer understanding and advertising strategies for Amazon sellers. The first interview with Isaac from Amazon discusses how sellers can leverage data and AI to better understand their customers, cr...

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Weekly Buzz 10/16/25: Amazon Announces Fee INCREASES! | Shop Walmart on ChatGPT

16 Oct 2025
17m
AI processed

This episode of The Weekly Buzz, hosted by Shivali Patel and featuring Bradley, covers recent e-commerce news, focusing on Amazon and Walmart. The main topic is Amazon's upcoming FBA fee increases for 2026, including a detailed breakdown of the changes, how to prepare for them, and answers to frequently asked questions...

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#709 - Starting An Amazon Business From Scratch in 2025

14 Oct 2025
30m
AI processed

In this episode of the Serious Sellers Podcast, host Bradley Sutton interviews Natalie Dorsey, the first participant in Helium 10's new series, Scale Stories. Natalie shares her entrepreneurial aspirations, her past struggles with mental health that have hindered her business ventures, and her excitement about launchin...

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#708 - Launch & Scale on Amazon: What’s New

11 Oct 2025
42m
AI processed

In this episode of the Serious Sellers Podcast, host Bradley Sutton interviews Jeff Nickerson and Zhen, both from Amazon, about launching and scaling products on the platform. Jeff discusses Amazon's vision for simplifying product launches, reducing risks for sellers, and the importance of fast delivery speeds, highlig...

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Weekly Buzz 10/10/25: Prime Big Deal Days Results | New Amazon Add to Delivery Button

10 Oct 2025
13m
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This episode of The Weekly Buzz, hosted by Carrie Miller and featuring Bradley Sutton, covers recent e-commerce news. The podcast begins with a discussion of the preliminary results of Amazon's Prime Big Deal Days, including top-selling categories and average order values, followed by an introduction to Helium 10's new...

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#707 - Amazon to TikTok: Tomer’s Magic Launch Formula

09 Oct 2025
37m
AI processed

In this episode of the Serious Sellers Podcast, host Bradley Sutton interviews Tomer Rabinovich, a returning guest, about his experiences and strategies in e-commerce. Tomer discusses his new brand, Messless, and its multi-channel approach across Amazon, TikTok, and Shopify, emphasizing the importance of tailoring stra...

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#706 - Project X Is Back — Meet Scale Stories

04 Oct 2025
39m
AI processed

In this episode of the Serious Sellers Podcast, Bradley Sutton interviews Zoe Lu, the General Manager of Helium 10, about her journey as an entrepreneur and leader, her approach to balancing multiple roles, and her insights into the e-commerce landscape. They discuss the evolution of e-commerce, focusing on social comm...

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Weekly Buzz 10/2/25: Chat GPT Taking Over E-Commerce? | New Amazon Advertising Tax

02 Oct 2025
22m
AI processed

In this episode of the Serious Sellers Podcast, host Bradley Sutton covers the latest e-commerce news, focusing on the implications of ChatGPT's new purchasing feature, potential new sales taxes on Amazon advertising for Washington-based businesses, and Amazon's increased presence in Brazil. The episode also features a...

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#705 - AI Search Optimization for Amazon Sellers

30 Sep 2025
41m
AI processed

In this episode of the Serious Sellers Podcast, host Bradley Sutton and Shivali interview Joanna Lambadjieva about how AI is redefining search and impacting e-commerce. Joanna shares insights from her extensive research on AI trends, emphasizing the growing importance of AI search engines and their influence on consume...

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#704 - Amazon Conversion Strategies

27 Sep 2025
37m
AI processed

In this episode of the Serious Sellers Podcast, host Bradley Sutton interviews Anthony Cofrancesco about strategies to improve click-through and conversion rates for e-commerce businesses. Anthony emphasizes the importance of high-volume variation in creative assets, including main images, secondary images, and A+ cont...

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Weekly Buzz 9/25/25: Prime Big Deal Days | Bradley’s Launch Strategy | New Amazon PPC Series

25 Sep 2025
10m
AI processed

This episode of The Weekly Buzz, part of the Serious Sellers Podcast by Helium 10, covers e-commerce news and strategies for Amazon, Walmart, and TikTok Shop sellers. Carrie Miller discusses Amazon's Prime Big Deal Days and Walmart's competing deals in October, advising sellers to optimize for Q4. She also highlights A...

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#703 - Amazon Global Logistics & EU Expansion

24 Sep 2025
44m
AI processed

In this episode of the Serious Sellers Podcast, Bradley Sutton interviews Alex Berry, who leads Amazon's global logistics team, about Amazon Global Logistics (AGL), a freight forwarding program designed to help sellers import goods from other countries into the U.S. and get them into Amazon's network. Alex explains the...

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#702 - How To Use Amazon Flat Files

20 Sep 2025
41m
AI processed

In this episode of the Serious Sellers Podcast, host Shivali interviews Sasha Zubitov about Amazon flat files. Sasha explains what flat files are, how to download and format them, and their uses for managing listings in bulk. He covers topics such as SEO optimization, variation management, addressing listing violations...

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Weekly Buzz 9/19/25: Amazon Accelerate 2025 Recap

19 Sep 2025
33m
AI processed

In this special edition of the Serious Sellers Podcast, Bradley Sutton interviews Andrea Marquez from Amazon to recap the key announcements and highlights from the Amazon Accelerate conference. They discuss the benefits of attending Accelerate, such as networking and the Seller Cafe, and delve into new releases like th...

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#701 - Amazon Advertising: AI vs. Rules

16 Sep 2025
34m
AI processed

In this episode of the Serious Sellers Podcast, Destaney Wishon discusses AI advertising, automation, and rules-based systems for Amazon PPC. She emphasizes the importance of time, context, and performance when managing Amazon ads, and the trade-offs between fully automated AI solutions and more manual control. Wishon ...

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#700 - The Maldives Honeymoon Amazon Launch Strategy Version 8.0

13 Sep 2025
43m
AI processed

In episode 700 of the Serious Sellers Podcast, Bradley Sutton discusses strategies for launching products on Amazon in 2025 and 2026, dubbed the "Maldives Honeymoon launch strategy." He emphasizes the importance of keyword research and adapting to changes brought by AI and Rufus. Sutton clarifies the concept of the "ho...

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