In this podcast episode, we discuss how 9-figure brands are scaling their omnichannel advertising with universal attribution. Our featured guest on the show is Philippe Roireau, SVP of Go-To-Market at Northbeam.io.

On the Show Today, You’ll Learn:

What does attribution mean in e-commerce, and why is it essential.
How to handle colliding data and get accurate conversion insights.
What are the multiple tracking mechanisms for effective attribution.
Why is data cleansing vital in the attribution process.
What are single-touch attribution models, and how do they work.
How do machine learning-powered attribution models benefit e-commerce brands.
Why is attribution essential for determining the impact of top-of-funnel ads.
How attribution models help brands allocate their marketing budgets.

Links & Resources

Website: https://www.northbeam.io/
LinkedIn: https://www.linkedin.com/in/philipperoireau/
LinkedIn: https://www.linkedin.com/company/northbeam/
Twitter: https://twitter.com/northbeam

Get access to more free resources by visiting the podcast episode page at https://bit.ly/45Pb3Ss

Episode Sponsor

StoreHero: The ultimate profit platform for ecommerce brands & agencies. Centralize your ecommerce, marketing & finance data for a crystal-clear view of unit economics, margins & profitability. Save 10+ hours weekly and gain insights into contribution margins. Equip your business with the tools for sustainability and profit. Log in to storehero.ai and start making informed decisions today!

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

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Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

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9-Figure Brand Strategies: Scaling Omnichannel Ads with Universal Attribution | #229 Philippe Roireau

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast